Yodi x Parsons Paris

Paris, March 2023

Design and Sustainability

Thank you very much Hélène Azancot and the team at Yodi Beauty for the fantastic opportunity proposed to Strategic and Management Sophomores at Parsons Paris – The New School to work on new 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 solutions in the 𝗯𝗲𝗮𝘂𝘁𝘆 𝘀𝗲𝗰𝘁𝗼𝗿.

Based on Yodi’s 𝘂𝗻𝗶𝗾𝘂𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 and on the 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 that leads to new product development and production, students have presented new design concepts to tackle the technical and materials challenges raised by 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆.

Their ideas also aim to enhance the distinctive features of the brand through its unique way of conceiving beauty with 𝗻𝗮𝘁𝘂𝗿𝗮𝗹, 𝘄𝗮𝘁𝗲𝗿𝗹𝗲𝘀𝘀, 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 and 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 cosmetics.

Congratulations to students for this collaboration and thank you to SDM Program Directors Anna Krutiy and Maurits Montañez for their trust and support.

Photo credits: Fionn O’Toole for Parsons Paris