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CREATIVE STRATEGY

Conceptualize new ideas and

end-to-end concepts, ensure feasibility throughout the value chain

Assess attractiveness and

uniqueness of concepts

Create a new lifestyle

Shift from products to sustainable economic systems

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INNOVATION

Design-thinking helps to reframe your mindset and to start exploring the extraordinary possibilities

Disruptive technologies challenge established business models and lead to more holistic solutions

Now is the most exhilarating time

to be an innovator

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Widen your view of user-centeredness

Research and understand

the needs of all users and usages

within the system

Create the ecosystem in which

your brand will shine

A 360° design approach enhances the quintessence and the identity

of your brand

BRAND IDENTITY

COLLABORATORS WHO TRUSTED ME

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Pauline
Founder Art4Design

Pascal assisted me in my Marketing Strategy and he gave me key advice for my Digital Business Development.

Very quickly he understood and identified my challenges, he had recommendations on how to tackle them successfully.

He has this ability to constantly seek new and unique business opportunities with kindness, pedagogy, flexibility and with a focus on relevance and performance.

He is a true strategist with a creative vision and I can guarantee that you'd better have Pascal on your side than on your competitors'.

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Michael
CEO and Co-founder Kintobe

In every single style he designed for us, Pascal displayed his vast insights into constructional details and innovative materials. At the same time he was always able to elevate himself from the details to make sure the overall design vision was achieved.

He has a poetic approach to his designs and the usages they should fit within, without ever losing sight of feasibility and salability. He has a strategic mindset and is a great facilitator of the creative process.

Apart from that, he is just a kind and extremely pleasant person to work with.

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Hélène
Design Manager

From the moment Pascal starts to sketch, his designs are stamped with a strong identity. He knows how to capture the quintessence of a brand and to perfectly translate it on the products he designs.

He even plays with this. For instance, he twisted the conventional codes of the luggage industry by borrowing codes from our wardrobes.

His approach to design is complete and multidisciplinary. He takes on projects with a 360° design vision, thorough technical skills and with an entrepreneurial view on commerciality.

FEATURED ARTICLES

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Tuesday 15th June 2021

My Covid Year

How has your Covid year been? Has this year left you with imposter syndrome while you are about to go back to normality?

As I am currently open to new opportunities for my next move and in anticipation of the question "What have you done during Covid?", I would like to share some of my own KPIs for what will be remembered as "the Covid year".

 

There is no doubt we found ourselves outside of our comfort zone over the last 15 months and this has changed the way we work immeasurably. We have developed new (or simply discovered dormant) skills with WFH and the unprecedented challenges we had to take up with the pandemic: resilience, flexibility and more creativity are soft skills that are now clearly measurable through performance indicators. This year has also been a great opportunity to learn and to support people and businesses in making their way through this challenging time. However, although we all lived the same difficult experience with Covid, some seem to feel disconnected with the reality when office life resumes. Searches for "imposter syndrome" have increased by 150% over the last year, 85% of employees feeling incompetent at work. We must be proud of what we have achieved during this Covid year. And we look forward to a brand new future and to a workplace where one won't have self-doubt in one's abilities. Who can't wait to return to an office, after some well-deserved holidays and no syndrome thanks to a solid track record of this Covid year?

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Pascal Nuzzo

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Sunday 6th June 2021

Virtual Show or Virtuous Slow?

"Fashion can’t survive for long if it’s only virtual"
Do you agree with this quote by Giorgio Armani?

 

As Covid has shuffled the cards of the fashion industry in the way we think, distribute, sell and buy collections, the priority is now to set a new "time for fashion" and to define the right balance for Bricks and Clicks.

 

While DNVBs seek more authenticity and luxury brands finally dare to operate a digital transformation, the future of many industries like fashion also depends on how much their consumers want to go back to the stores, greet and connect with brands and their sales staff. Interestingly, in my latest talks, surveys (also with Gen-Z) and works, reality seems to make a strong comeback after a year of virtuality. This reaffirms my interest and humble reflection on the equilibrium Human/Environment/Machine.

 

Do the fashion world and enthusiasts have to get prepared for a hangover after months of going on the digital booze? And can local retail and physical connection with brands help when digital sobriety becomes a more popular and responsible approach for our organizations? The fashion world may eventually return to where it was before the pandemic, at an even faster pace thanks to new digital solutions, but its digitalization has widened the gap between high-street and high-end: Made too fast VS Made to last.

So, which fashion queen are you?

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Pascal Nuzzo

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Thursday 3rd June 2021

Digital Consulteam

Savez-vous ce que le digital peut apporter à votre entreprise ou votre projet ?
Comment utiliser le digital pour
booster votre activité ?
Vous aussi vous pensez que l'union fait la force ?

Nombreux sont ceux parmi vous qui me connaissent pour mon expérience en
design et stratégie de marque.

Mais si la crise sanitaire a révélé la force du numérique et qu'il a même permis aux collaborations de se maintenir et s'enrichir, aux entreprises de survivre, poursuivre leurs activités voire de se développer, les membres du Collectif Digital CONSULTEAM ont décidé d'apprendre, de se former et de désormais accompagner les entreprises dans :
- leur transformation numérique
- la construction et le déploiement d'une stratégie marketing digitale porteuse de sens
- leur développement commercial

Et parce que les beaux projets naissent avant tout de belles rencontres et de la conviction qu'une association de compétences promet toujours une collaboration plus performante, notre Collectif est prêt à vous faire surfer la nouvelle vague du numérique, avec ambition, efficacité et bienveillance !

Et vous, êtes-vous prêts à relever avec nous les défis de demain et à vous laisser porter par
le vent d'une liberté enfin retrouvée ?

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@digitalconsulteam

Digital Consulteam

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