CREATIVE STRATEGY
Conceptualize new ideas and
end-to-end concepts, ensure feasibility throughout the value chain
Assess attractiveness and
uniqueness of concepts
Create a new lifestyle
Shift from products to sustainable economic systems
INNOVATION
Design-thinking helps to reframe your mindset and to start exploring the extraordinary possibilities
Disruptive technologies challenge established business models and lead to more holistic solutions
Now is the most exhilarating time
to be an innovator
Widen your view of user-centeredness
Research and understand
the needs of all users and usages
within the system
Create the ecosystem in which
your brand will shine
A 360° design approach enhances the quintessence and the identity
of your brand
BRAND IDENTITY
COLLABORATORS WHO TRUSTED ME
Pauline
Founder Art4Design
Pascal assisted me in my Marketing Strategy and he gave me key advice for my Digital Business Development.
Very quickly he understood and identified my challenges, he had recommendations on how to tackle them successfully.
He has this ability to constantly seek new and unique business opportunities with kindness, pedagogy, flexibility and with a focus on relevance and performance.
He is a true strategist with a creative vision and I can guarantee that you'd better have Pascal on your side than on your competitors'.
Michael
CEO and Co-founder Kintobe
In every single style he designed for us, Pascal displayed his vast insights into constructional details and innovative materials. At the same time he was always able to elevate himself from the details to make sure the overall design vision was achieved.
He has a poetic approach to his designs and the usages they should fit within, without ever losing sight of feasibility and salability. He has a strategic mindset and is a great facilitator of the creative process.
Apart from that, he is just a kind and extremely pleasant person to work with.
Hélène
Design Manager
From the moment Pascal starts to sketch, his designs are stamped with a strong identity. He knows how to capture the quintessence of a brand and to perfectly translate it on the products he designs.
He even plays with this. For instance, he twisted the conventional codes of the luggage industry by borrowing codes from our wardrobes.
His approach to design is complete and multidisciplinary. He takes on projects with a 360° design vision, thorough technical skills and with an entrepreneurial view on commerciality.
FEATURED ARTICLES
Thursday 15th July 2021
... and Design Responsibly
Do you always anticipate the consequences of your decisions? Do you systematically consider the pros and cons of your actions? When you seek a solution to a problem, you seek the best possible answer to a question. It seems obvious that your answer has to solve the problem you identified at first. But it also has to NOT generate an additional problem that can turn out to be even bigger than the one you have just solved.
Albert Einstein wisely said: "We cannot solve our problems with the same thinking we used when we created them." As shown by the "rebound effect" for instance, some answers that look like - or that are supposedly - solutions can actually be sources of future dysfunctions and harmful issues for our planet, people or organizations. This is also why when a so-called solution is found, it is required that this solution is thought through and integrated in a process, a virtuous circle that makes it a viable solution with a limited amount of "waste" along the process.
But if this "waste" is anticipated as such in a creative process, it can become the raw material or the "fuel" for another process, another solution, another idea and both processes can eventually feed each other. Designing a solution, product, process, anything, requires skills. Creativity is often mentioned as the 1st skill. But, anticipation, care, responsibility are equally important as the pillars on which you can confidently base your innovation, your solutions and your new designs.
To design responsibly means to be conscious. To care about humans, our environment, our past, our future. To conceive in an ethical manner. To do things with a purpose. With a long-term vision. Not necessarily to produce more, but to produce smarter and better. Also because we would consequently produce less new inextricable problems. Instead we'll inevitably produce new problems, but problems for which we have limited the impact upfront and for which a solution is already in preparation and in the DNA of the newly introduced product: can it be repaired? Replaced? Have a 2nd life? For which future usage?
Today's designs made with anticipation, care and responsibility lead to tomorrow's sustainability and success. The sustainable design trend is not something new for those who have been committed to design responsibly. It is in their methodology to source the most appropriate materials, to optimize industrialization and reduce impacts (e.g. difficult working conditions, pollution, costs, etc), to balance production and sobriety/scarcity. So that a new product is not a new unusable waste. Design is a key lever in any CSR strategy. It helps to reframe your thinking, to anticipate, to evaluate benefits and consequences, to Create and Source Responsibly.
And this can be the definition of CSR from a designer's perspective.
Pascal Nuzzo
Thursday 22nd July 2021
Leitz Phone 1
For enthusiasts. For connoisseurs. For aesthetes.
Sharp eyes deserve the best lenses.
Smart talents deserve the best tools.
This embodies evolution and diversification at their finest. The evolution of an iconic brand and the diversification of its offer. Both totally make sense here.
Because the world evolves and deserves to be witnessed also with fresh eyes.
Icons are forever.
But the natural pursuit of innovation constantly writes a new chapter in the evolution of our world.
Here is another milestone for those brands with a great history, a pioneering spirit, a strong DNA and an authentic legacy, in their legitimacy to extend their ecosystem and give more chances to experience their world.
Because, quote, "Your story deserves to be told".
Every story.
Every precious moment.
Everyday.
Everywhere.
In the heat of the moment. Of the connection with the environment and with people. This is the beauty and magic of the photography experience.
Of the life experience.
So that all talents can be expressed and shared.
In an instant.
Because the talents of the world deserve witnesses.
Leitz Phone 1 by Leica Camera AG
Available in Japan only
Leica Camera
Tuesday 20th July 2021
Back to Abnormal
"There's just nothing interesting... and nothing new".
As shopping resumes, consumers can't always find in the stores what they have been craving for, after months of lockdowns, restrictions, closed shops and online shopping.
The offer does not match their new mood and still reflects the pre-pandemic trends.
This comes as no surprise for those working in the fashion industry and it was predictable that many consumers will be disappointed when they can finally go back to their favorite retailers or visit the new brands they discovered and scrolled when they were stuck at home.
Oops!
But what did you expect?
With many job cuts, designs being 2+ years old, almost no investment in novelty and now with production backlogs, global transportation bottlenecks and massive issues in supply chain, how to deal with the consumers having a high demand for new products matching their revised expectations, products that can make them forget about the past 18 months?
How long will they wait for the promised New Roaring Twenties, with more engagement and transparency in eco-conceived products?
The long-awaited return to a healthier business model for fashion has not been much anticipated and consolidated.
Clothing sales are up 35% compared to 2019 levels in the US. Surely, this was predictable and easy to forecast.
Unfortunately, some end-consumers may be frustrated and may turn their back on the brands that are not delivering now and that are late for this post-pandemic reunion.
Newly, better designed products, more human-centered and eco-friendly solutions will define a more desirable offer and bring consumers' interest back.
In some areas, creativity and new trends seem to have been neglected during the pandemic.
As stores welcome customers back, it is now time to put novelty back on the shelves. But creativity and new developments require time...
It can't be "back to normal".
It has to be "back to a new extraordinary".
Business of Fashion